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Senior Strategic Marketing Manager - Asia, Turbocor
Marketing & Communications
Shanghai, China
Posted on Nov 3, 2026
The Impact You'll Make
The Senior Strategic Marketing Manager plays a critical role in shaping the future direction of Danfoss Turbocor Compressors. This role is responsible for identifying long-term product opportunities by evaluating market trends, regulatory developments, customer needs, and competitive dynamics in Asia region.
This position requires strong strategic thinking, structured problem-solving, and cross-functional collaboration. The successful candidate will convert insights into business cases and strategic frameworks that drive investment decisions and long-term growth.
What You’ll Be Doing
- Define Turbocor’s long-term product strategy in Asia region and in alignment with corporate priorities and market trends
- Lead market intelligence efforts focused on emerging applications, customer demands, sustainability drivers, and regional regulations
- Conduct market sizing, segmentation analysis, and opportunity assessments for new products, refrigerants, and applications (e.g., heat pumps, data centers, etc.)
- Build strategic business cases to support early-stage product initiatives and platform investments
- Develop and maintain competitive intelligence dashboards and strategic benchmarking
- Drive global Voice of Customer (VOC) efforts in collaboration with Sales, Product Management, and Application Engineering
- Partner with the Product Management team and Global Product Marketing Director to shape product specifications and influence technology roadmaps
- Collaborate with Cross functions [Regional Sales, FSE, Application, regional product marketing and marketing communication team] to identify product value proposition in multiple application scenarios and securing pilot projects for making further go to market strategy.
- Represent Danfoss Turbocor at key industry events, think tanks, and forums to maintain market thought leadership
What We're Looking For
Required Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
- Bachelor’s degree in engineering, business, or related field
- Minimum 10 years of experience in product strategy, market analysis, or strategic marketing within the HVAC, energy, or industrial equipment sector
- Proven experience developing business cases, strategic frameworks, and opportunity assessments
- Experience working in a matrixed, multinational environment and interfacing with senior leadership
Preferred Qualifications
- APAC marketing management experience
- MBA or equivalent strategic training
- Chiller, heat pump, or compressor experience
- Background in sustainability, digitalization, or policy analysis is a plus
- Participated GB, GBT Standard experience is preferred
Other Competencies
- Fluent English skill on listening, speaking, reading, writing and presenting.
- Strategic thinker with strong analytical skills and market modeling capabilities
- Strong communication and presentation skills for executive audiences
- Skilled in synthesizing complex technical, regulatory, and market data
- Experienced in leading cross-functional workshops and customer interviews
- Proficient in Excel, PowerPoint, Power BI, and market research tools
What You'll Get from Us
- We promote from within and support your learning with mentoring, training, and access to global opportunities.
- You’ll have flexibility, autonomy, and support to do your best work while maintaining a healthy work-life balance. Your well-being matters to us.
- We strive to create an inclusive work environment where people of all backgrounds are respected, and valued for who they are.
- You’ll receive benefits like 13th salary, annual bonus, paid vacation, pension plans, personal insurance, and more. These vary by country and contract, but they’re worth asking about—we think they’re pretty great.
Ready to Make a Difference?
If this role excites you, we’d love to hear from you! Apply now to start the conversation and learn more about where your career can go with us.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or other protected category.